In 1964 Myrtle Allen opened a restaurant in Ballymaloe House, using the abundance of locally grown produce. The restaurant soon attracted huge recognition for its excellent food, winning numerous international awards. Subsequently, Ballymaloe House developed into a hotel which welcomes guests to this day. The extended family have expanded and developed their own enterprises and created their own products. The Ballymaloe Kitchen and Craft Shop carries a selection of products which have the Ballymaloe Brand or have been developed by members of the Allen family such as cook books signed by Rachel Allen and Darina Allen, aprons, tea towels, shopping bags, mugs, towels, handmade soap, chopping boards and lots more.